Great Sales Process, But Vulnerable to a Single Source of Opportunities
Loomis Construction had already built a solid reputation in the Oklahoma roofing market. They knew how to sell roofing projects, and they knew how to serve homeowners at the highest level. But they wanted to build something bigger than a roofing company dependent on a single source of opportunities.
Their goal wasn't simply more leads. Their goal was to create a business that could scale reliably and predictably. To do that, they needed consistent appointment generation, a better way to organize leads and follow-ups, a stronger sales infrastructure, and multiple acquisition channels working in tandem.
What Needed to Change to Unlock Scale
- Vulnerability from relying on one single source of incoming opportunities
- Lack of centralized tracking for leads, follow-ups, and active estimates
- Underutilized capacity on their door-to-door field sales team
- Manual, time-consuming follow-up that let hot leads slip through the cracks
"Relying on one acquisition channel is the single biggest risk for a construction business. If that one channel fluctuates, your entire production schedule stops."
Building the Foundation Required for True Scale
Instead of focusing only on advertising, we helped Loomis Construction build the foundational infrastructure required for long-term growth. We launched high-intent appointment generation campaigns designed to bring qualified homeowners into the pipeline.
At the same time, we implemented a CRM system to organize leads, appointments, follow-ups, estimates, and jobs in one place. We also helped support the growth of their door-to-door sales team by assisting with hiring and building a process that could generate opportunities outside of paid advertising.
High-Intent Roofing Campaigns
We ran targeted campaigns specifically designed to capture homeowners needing roofing replacements and major repairs, filtering out low-budget requests early in the form.
Custom CRM & Automated Follow-Up
We set up an integrated pipeline to track estimates, appointments, and project status, combined with automated SMS and email nurtures to keep leads warm.
Multi-Channel & Door-to-Door Integration
We aligned paid ad campaigns with their canvassing efforts, providing their door-to-door field team with localized marketing data and streamlined hiring systems.
Facebook campaign breakdown: High-intent leads generated with clean cost controls ($1,771 total spend).
Combining Channels for Compound Growth
Most roofing companies rely heavily on one source of business. We helped Loomis Construction create multiple channels working together:
Paid Advertising: Generated consistent digital leads and immediate visibility in target neighborhoods.
Door-to-Door Sales: Field canvassers were supported by local branding and automated CRM booking to lock in appointments on the spot.
Referral Opportunities: Automatically followed up with satisfied customers to request reviews and word-of-mouth intros.
CRM & Follow-Up Systems: Kept every lead organized, ensuring that no estimate went ignored and no pipeline opportunity was forgotten.
Generating $44K+ in Revenue in Just 30 Days
The system was designed for quick activation. Within the first 30 days, the multi-channel structure hit target velocity:
CRM Opportunity Feed: Showing $49K+ in active pipeline value with custom stages and follow-up.
Building a Multi-Pillar Acquisition Engine
The biggest transformation wasn't the revenue—it was building a business that no longer relied on a single source of leads. With multiple acquisition channels, stronger systems, and a growing sales team, Loomis Construction created the foundation needed to scale with confidence.
Instead of hoping for storm damage or waiting for referrals, they now have a predictable system that drives volume, tracks opportunities, and supports their sales reps in the field.
Sound Familiar?
- You're dependent on word of mouth or a single lead generator
- You're losing track of estimates and leads because you don't have a CRM
- Your door-to-door or field sales team needs consistent hiring and marketing backing
- You want to build a predictable construction brand that can scale
If you are ready to diversify your acquisition channels and build a predictable roofing pipeline, let's look at your systems.
Book Your Growth Strategy Call →